Hubtrac’s European production base gets $645 million more investment

Total investment in the Hubtrac brand’s European production base in Serbia will now total over 1.5 billion euros after company representatives confirmed that it will receive an additional $645 million of investment. The additional funds will be used to launch the second phase of the factory’s expansion project. Once completed, the facility will have an annual production capacity of 1.1 million high-performance radial tyres, including 800,000 commercial vehicle tyres, 50,000 engineering radial tyres, 150,000 agricultural radial tyres, and 100,000 retreaded tyres.

The project will also include investments in liquid reclaimed rubber production, photovoltaic power generation, and will result in “the expansion of the Hubtrac TBR 2.0 product line”. On that note, the company emphasized that this project is “essential for enhancing its core competitiveness and increasing its market share”.

The Hubtrac brand’s European production base, which is of course owned by Linglong, has integrated technologies such as artificial intelligence, mobile sensing, industrial big data, and robotics throughout its construction. It aims to serve as “a benchmark for safe, environmentally friendly, intelligent, automated, and sustainable tyre production”. Positioned as one of the leading digital factories globally, the facility has achieved full automation and digital management from raw material warehousing to the delivery of finished products, significantly improving product quality and production efficiency.

Furthermore, the Hubtrac European production base promotes a new factory model based on the principles of “green, clean, civilized, and lean” production. Furthermore, the company reports that it “remains committed to Europe as one of its core markets and will continue to deepen its presence in the region”.

Expansion of the Hubtrac 2.0 range means the product line will continue to expand while “maintaining exclusive tyre tread designs”. Specifically, the new product line features five particular technologies: 3D Engage Sipes, which ensure pattern block rigidity to prevent abnormal wear while enhancing wet grip across various road conditions; our Belts Structure, which improves tread pressure distribution, increases uniform wear, and extends tyre mileage; Strong Max Bead, which reduces bead deformation, enhancing tyre lifespan and retreadability; UT-Cord, which improves tread stiffness for a more uniform footprint, reduces rolling resistance, and increases retreadability; and a New Tread Compound, which balances rolling resistance, wet grip, and mileage.