From June 4 to June 6, 2024, the highly anticipated global event in the tire industry, The Tire Cologne, was grandly held at the Koelnmesse exhibition center. As one of the world's most influential tire exhibitions, The Tire Cologne brought together top tire manufacturers and suppliers from around the world, showcasing the latest tire technologies and innovative products.
Hubtrac made its debut in the European market with an independent presence, proudly presenting its core product, HUBTRAC 2.0. This Cologne exhibition was not only Hubtrac's first in the European market but also an important platform to showcase the brand's strength and market potential. With its high-level technology, unique products, and excellent performance, Hubtrac attracted significant attention and in-depth inquiries from numerous professional visitors.
The Hubtrac booth, designed with a sci-fi theme, stood out and drew attention. Four professional German models, dressed in specially designed Hubtrac outfits, added a striking visual element to the booth, becoming a beautiful highlight of the exhibition. Visitors from around the globe flocked to the Hubtrac booth, which was bustling with activity and a lively atmosphere.
At the exhibition, Hubtrac showcased high-performance TBR tires, unique production techniques and proprietary tread designs, a diverse product matrix, segmented application scenarios, and outstanding product cost-effectiveness, fully demonstrating the brand's comprehensive strength. The modern factory located in Serbia provided a solid guarantee for the rapid transportation and timely delivery of products. Thanks to Serbia's advantageous geographical location, products can reach France, Italy, Germany, Poland, and other regions within 1-3 days.
During the exhibition, Hubtrac representatives engaged in professional and detailed exchanges with numerous customers, earnestly answering their questions and listening to their needs and feedback. This exhibition not only built a bridge for global new and old customers to gain an in-depth understanding of Hubtrac but also laid a solid foundation for the brand's future development. Hubtrac stated that since its inception, it has always focused on the research and development and sales of truck and bus tires, with the European market being the focal point of its global strategic development. Hubtrac will fully utilize global resources, seek more international cooperation opportunities, bring more high-quality and innovative truck and bus tire products and services to global users, and create greater value for its partners.
At this exhibition, Hubtrac's European business division reaped substantial rewards, successfully securing many new customer orders. Hubtrac's senior management expressed high satisfaction with this exhibition, considering it a very successful appearance. The company stated that it will continue to actively participate in The Tire Cologne in the future and strive to become a regular participant, continuously expanding brand influence and market share.
The success of this exhibition marks another significant breakthrough for Hubtrac in the international market, further consolidating its position in the tire industry. Looking ahead, Hubtrac will continue to maintain the spirit of technological innovation, inject new vitality into the global tire industry, and contribute to the safety and peace of mind of global users.