BRAND POSITION

‍‍‍‍‍‍‍Hubtrac is a Premium Economy Brand. 

In an increasingly uncertain global environment, Europe’s stability carries special significance for Hubtrac. As a brand rooted in Europe, we remain committed to deepening our presence here while serving customers worldwide. With strong core advantages and a dedicated team, Hubtrac is steadily advancing toward its 2026 strategic goals—fully upgrading brand development and building a Premium Economy-standard system for partnership and promotion.

Strategic Goals

• Establish Hubtrac as a recognized Premium Economy brand

• Enhance distributors’ profitability and sales efficiency

• Build an open and collaborative brand ecosystem that fosters joint growth

• Develop customer-designed products, tailor-made by Hubtrac, with continuous innovation and improved quality

Partnership Commitments For European distributors, Hubtrac will provide structured market support:

• Unified promotional materials to strengthen brand image

• Shared best practices and marketing assets across channels

• Annual “Best Marketing Material” awards recognizing innovation and excellence

Hubtrac firmly believes: brand building is the core driver of business growth in Europe. Together with our distributors, we are committed to shaping a growing Premium Economy brand that creates lasting value for customers, partners, and the market.

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Hubtrac is not just another tyre brand. We’re a movement— we uphold the highest standards of social responsibility, environmental stewardship, and ethical supply chain practices. Our European Manufacturing Base is a proud member of the Responsible Supply Chain Initiative (RSCI), ensuring transparency, fairness, and sustainability at every step of our production.

We are also an active member of the European Tyre and Rubber Manufacturers’ Association (ETRMA), aligning ourselves with the continent’s most rigorous quality, safety, and environmental standards.

These affiliations reflect our ongoing commitment to doing business the right way—for people, for the planet, and for the future of mobility.

‍‍‍‍‍Hubtrac is a manufacturing enterprise specializing in tire production. We do not directly engage in sales activities in most of the global market. Instead, Hubtrac has a dedicated sales team that works closely with distributors in various regions to drive the expansion and sales growth of the Hubtrac brand in local markets!‍

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‍In 2026, with the confidence of being “European-made, European-branded,” Hubtrac will join hands with its closest channel partners to continue its journey in the European market.

This is not a fleeting gathering, but a long-lasting partnership built on trust. Every distributor’s companionship makes Hubtrac’s steps more determined; Every sincere collaboration makes the brand shine even brighter.

“Shining in Europe 2026” is not only Hubtrac’s brand pledge, but also the truest testament to the deep bonds with our partners. We shine not because we walk alone, but because we walk together.

We excel not for a moment, but for the long run. Hubtrac will continue to drive innovation as its engine and uphold quality as its backbone, marching forward with distributors in unity and safeguarding every journey.

Let the world see: Hubtrac—born in Europe, rooted in Europe, creating an irreplaceable future together with European partners. Europe is shining, our partners are shining, Hubtrac is shining.

The era that belongs to all of us has already arrived.

In 2026, the Hubtrac brand will shine across Europe!

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‍For more information about Hubtrac Tyres and the company developments, please view Hubtrac Catalog 2025 

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